With the tip of the summer time break now coming into view, many will likely be shifting their consideration to planning for varsity’s return, which implies that entrepreneurs must map out their technique for reaching college students, and their dad and mom, with their newest provides and promotions.
And for a lot of, TikTok will likely be a key platform. To assist with this TikTok has revealed a brand new Again to College marketing campaign information to assist inform your technique, and equip you with the suitable data to place your greatest foot ahead along with your seasonal promotional push.
You may obtain the total 16-page information right here, however on this publish, we’ll check out the important thing notes.
First off, TikTok offers an summary of key dates, based mostly on consumer exercise, to assist information the best way ahead in your planning.
TikTok’s additionally supplied an summary of key product classes, and what, particularly, TikTok customers are searching for within the app.
However the primary crux of the information appears at efficient model constructing approaches, and how one can maximize your messaging by way of expanded outreach throughout numerous components.
As you’ll be able to see on this chart, the information contains tips on how manufacturers can hyperlink into completely different components to assist increase their model messaging, and maximize the worth of their promotions.
There are additionally timelines for planning to assist hyperlink into key curiosity factors.
In addition to notes on video construction, and how you can create more practical promotions.
TikTok’s packed so much into this information, with a heap of information on each web page, and if you’re planning to run again to high school promotions within the app, it’s positively price a glance.
You may obtain TikTok’s Again to College marketing campaign playbook right here.
