With the tip of the summer season break now coming into view, many might be shifting their consideration to planning for college’s return, which signifies that entrepreneurs have to map out their technique for reaching college students, and their mother and father, with their newest provides and promotions.
And for a lot of, TikTok might be a key platform. To assist with this TikTok has revealed a brand new Again to College marketing campaign information to assist inform your technique, and equip you with the best data to place your greatest foot ahead together with your seasonal promotional push.
You may obtain the complete 16-page information right here, however on this submit, we’ll check out the important thing notes.
First off, TikTok offers an summary of key dates, primarily based on person exercise, to assist information the best way ahead in your planning.
TikTok’s additionally offered an summary of key product classes, and what, particularly, TikTok customers are on the lookout for within the app.
However the primary crux of the information seems at efficient model constructing approaches, and how one can maximize your messaging via expanded outreach throughout varied components.
As you possibly can see on this chart, the information contains tips on how manufacturers can hyperlink into completely different components to assist increase their model messaging, and maximize the worth of their promotions.
There are additionally timelines for planning to assist hyperlink into key curiosity factors.
In addition to notes on video construction, and the right way to create simpler promotions.
TikTok’s packed lots into this information, with a heap of information on each web page, and in case you are planning to run again to high school promotions within the app, it’s positively value a glance.
You may obtain TikTok’s Again to College marketing campaign playbook right here.
