Is TikTok a part of your advertising combine in your vacation outreach plan?
In that case, then it is a must-read.
TikTok has revealed a brand new information to vacation advertising, targeted on the EU market, which features a vary of ideas, utilization insights, and knowledge pointers that will help you map out your technique.
You’ll be able to obtain the total 18-page information right here (with electronic mail sign-up), however on this submit, we’ll have a look at a number of the key notes.
First off, the information seems at vacation procuring plans, and when TikTok customers are most actively in search of seasonal inspiration.
There’s additionally a extra particular overview of when individuals are on the lookout for Christmas present inspiration, and the way TikTokers strategy the interval.
That would enable you strategize your outreach, to make sure that you’re getting your message in entrance of customers at simply the proper second, according to seasonal occasions.
There are additionally insights into what presents TikTokers are on the lookout for this season:
Together with an overview in your advertising plan:
TikTok’s additionally included notes on “Q5,” or the season after Christmas, when many consumers are out in search of bargains and private procuring.
There are some precious notes right here, which might encourage your advertising plan, and be sure that you attain the proper customers on the proper time within the app.
And on condition that there are actually solely 120 days to Christmas, it’s time to start out locking in your advertising plans, to make sure that your end-of-year push delivers for your online business.
You’ll be able to obtain TikTok’s “Holidays for You” 2024 information right here.
