Is TikTok a part of your advertising and marketing combine to your vacation outreach plan?
If that’s the case, then it is a must-read.
TikTok has printed a brand new information to vacation advertising and marketing, targeted on the EU market, which features a vary of suggestions, utilization insights, and knowledge pointers that will help you map out your technique.
You may obtain the total 18-page information right here (with e mail sign-up), however on this put up, we’ll take a look at a few of the key notes.
First off, the information appears to be like at vacation procuring plans, and when TikTok customers are most actively in search of seasonal inspiration.
There’s additionally a extra particular overview of when persons are in search of Christmas present inspiration, and the way TikTokers method the interval.
That might assist you to strategize your outreach, to make sure that you’re getting your message in entrance of shoppers at simply the appropriate second, according to seasonal occasions.
There are additionally insights into what items TikTokers are in search of this season:
Together with a top level view to your advertising and marketing plan:
TikTok’s additionally included notes on “Q5”, or the season after Christmas, when many consumers are out in search of bargains and private procuring.
There are some invaluable notes right here, which may encourage your advertising and marketing plan, and be certain that you attain the appropriate shoppers on the proper time within the app.
And on condition that there at the moment are solely 120 days to Christmas, it’s time to begin locking in your advertising and marketing plans, to make sure that your end-of-year push delivers for your small business.
You may obtain TikTok’s “Holidays for You” 2024 information right here.
