TikTok has revealed the most recent model of its vacation buying information, which features a heap of stats and insights that can assist you plan your vacation advertising and marketing campaigns.
TikTok’s 16-Web page “Holidays For You” information is formatted extra like an infographic, with a variety of information factors squeezed onto every web page.
As you possibly can see, the format is pretty tight, so whereas it is just 16 pages, the insights included are intensive.
This primary a part of the information seems to be at key hashtags and content material traits across the holidays, and the way TikTok customers are planning to buy, and interact with the occasion.
There are additionally notes on consumer buy exercise and engagement in particular buying classes.
TikTok additionally consists of notes on engagement traits, and the way manufacturers can faucet into various kinds of behaviors and pursuits.
There are additionally particular marketing campaign ideas and timelines to help in your planning.
And notes on content material planning:
It’s a superb information, with a heap of information, and if you’re planning to make the most of TikTok on your vacation advertising and marketing, it’s positively price a glance.
You’ll be able to obtain “TikTok’s Holidays For You” playbook right here.
