TikTok’s trying to spotlight top-rated merchandise on the market within the app with the addition of a new “Most Liked” tag on in style merchandise.
As you may see on this instance, TikTok’s Most Liked tag can be displayed on objects which were well-received by different TikTok customers.
As defined by TikTok:
“Everytime you purchase on-line, odds are you hope your buy can be as described, arrive on time, and reside as much as its expectations. Possibly you heard a good friend, colleague or member of the family converse extremely a few product you had been contemplating shopping for, or give kudos to their buying expertise. That is what makes TikTok Store’s Most Liked badge so precious. When perusing the platform, customers can see which merchandise have earned a vote of confidence from those that have already purchased it – and are pleased they did so.”
The tags are very like your common star rankings, although they’re extra particularly reserved for high merchandise, primarily based on person suggestions.
TikTok says {that a} vary of measurables will issue into its Most Liked badge allocations, together with star rankings, but additionally return charges, transport occasions, and total customer support suggestions. As such, customers can assist to enhance the buying expertise for others in the event that they depart suggestions on their bought objects.
Primarily based on these knowledge factors, and total product reputation, TikTok might select to allocate the tag.
It’s one other step in TikTok’s broader in-stream buying push, which it’s nonetheless making an attempt to activate in Western markets. In-stream buying has been an enormous winner for the corporate in China, the place on-line buying is a a lot larger a part of the patron ecosystem (In 2023, greater than 1 / 4 of China’s client items had been offered on-line, versus 19.4% within the U.S., at a lot larger total gross sales quantity).
The native model of TikTok has been a beneficiary of that, producing over greater than $US500 billion in gross sales in 2024 alone. TikTok, by comparability, generated over $30 billion in complete gross sales in the identical interval.
However TikTok’s in-stream gross sales are rising steadily, particularly within the U.S., and given the scope of potential that it’s already seen in its homeland, you may see why TikTok is eager to maintain making an attempt out extra buying choices and show markers within the app.
TikTok says that it’s now allotted the Most Liked tag to a variety of merchandise within the app, throughout quite a lot of TikTok Store classes, together with electronics, workplace provides, books, private care, magnificence, dwelling items, style, and consumables.
It might be a great way to assist information customers on higher product buy choices, and assist TikTok generate extra gross sales in-app.
You may learn extra about TikTok’s Most Liked badge right here.
