TikTok’s rolling out one other manner for live-streamers to generate direct leads from their broadcasts, with the choice to change on DMs throughout live-streams.
As you’ll be able to see in these examples, posted by social media researcher Jonah Manzano, TikTok is now informing live-stream creators that they’ll activate DMs throughout streams by way of a “LIVE setup for shopper acquisition” menu throughout the broadcast choices.
That’ll then add a message CTA button inside your broadcast, in order that viewers can shortly and simply get in touch throughout the stream.
Which could possibly be a great way to generate leads, and spark extra curiosity throughout your TikTok LIVEs.
TikTok’s been making an attempt to spice up curiosity in live-stream commerce after seeing huge success with the identical in China, the place reside commerce now generates nearly all of the income in Douyin, the native model of the app.
Certainly, Douyin is now producing $500 billion in gross sales per yr, with its streaming choices producing huge curiosity, although the identical hasn’t caught on in Western markets as but.
That mentioned, curiosity in TikTok purchasing is rising. Final yr, TikTok reported a 3x enhance in gross sales on Black Friday, with live-stream gross sales, particularly, driving vital curiosity. TikTok’s additionally seeing extra curiosity in its in-stream purchasing choices in South East Asian markets.
On the similar time, TikTok experiences that basic curiosity in live-streaming within the app can also be rising.
TikTok says that over 100 million creators went reside within the app in 2024, with 46 million creators launching their first-ever stream.
So there are indicators of potential development, and as such, including in additional choices to drive LIVE commerce and gross sales exercise looks as if a logical development push for the app.
LIVE DMs is one other step on this route, and possibly, that would assist to spark extra curiosity from manufacturers in broadcasting within the app.
Both manner, it’s one other consideration on your TikTok strategy.
We’ve requested TikTok for information on whether or not that is being rolled out to all customers, and we’ll replace this submit if/once we hear again.
