Evidently adoption of ByteDance’s Instagram-like “Lemon8” app is stalling, with the corporate now wanting to make use of TikTok to spice up Lemon8 sign-ups.
At this time, TikTok has introduced that TikTok customers will now be capable to entry Lemon8 through their TikTok account, utilizing the identical login credentials for every app.
As defined by TikTok:
“Whereas Lemon8 will stay a separate app, TikTok and Lemon8 will share a unified consumer login. Which means that creators can use one account to login to each platforms, enhancing their potential to cross-share content material between the 2 apps. This integration is designed to make picture sharing extra possible and fluid for all TikTok creators, increasing their attain and engagement potential.”
Lemon8, which gained traction within the U.S. final yr, is a cross between Instagram and Pinterest, which ByteDance has been wanting to make use of to develop its footprint with Western social media customers.
The app itself has truly been out there since 2020, and has been considerably in style in Asian nations. However primarily based on the elevated curiosity within the app final yr, and mixed with ByteDance’s broader in-stream procuring push, the corporate had hoped to determine one other main app to accomplice with TikTok.
Although seemingly, that’s not figuring out. Piggybacking off of TikTok to spice up Lemon8 sign-ups is just like what Instagram has achieved with Threads, which noticed threads break the file for app sign-ups. Like IG, TikTok additionally has over a billion customers, and making it simple for them to create a Lemon8 account, utilizing their TikTok log-in, may very well be a straightforward strategy to increase curiosity, and get Lemon8 again on observe.
Although on the identical time, Lemon8 doesn’t actually add something new. Threads additionally gained momentum as a result of folks had been looking for an alternative choice to X, however Lemon8 isn’t actually an alternative choice to something, only a clone of components that exist already in different apps.
Besides, streamlined account creation will little question improve sign-ups, and that might assist to make the platform a extra related consideration once more.
In any case, it’ll get extra folks wanting on the app, by making it simple for TikTok customers to create an account. As such, it’s a very good technique, although I’m undecided Lemon8 will turn out to be a significant consideration.
Additionally, if it does turn out to be an even bigger factor, Meta will simply come out with “Lemon9”, so…
