TikTok has introduced a new partnership with digital music competition Tomorrowland, which is able to see the app host a variety of unique content material all through the occasion.
Tomorrowland hosts a variety of music festivals all through Europe, with its headline occasion for 2025 being held in Belgium subsequent month.
And in the course of the competition, TikTok will host dwell streams of performances, present behind-the-scenes entry, showcase artist and creator collaborations, and extra.
As per TikTok:
“Tomorrowland 2025 will function a curated lineup of world-renowned DJs, visionary stage designs, and immersive storytelling. By way of TikTok, customers worldwide will be capable to discover the magic of the competition with LIVE streams of headline acts, creator-led content material, and a devoted #Tomorrowland in-app hub which is able to act as a one-stop expertise for followers everywhere in the world to expertise the competition for themselves. Moreover, CapCut and Tomorrowland will launch an official template for all customers to unfold the magic even additional on-line.”
Along with this, TikTok’s additionally internet hosting a songwriting competitors for aspiring digital artists in step with the occasion by way of its SoundOn music assist initiative:
“Artists from SoundOn and Tomorrowland Music will collaborate, write and launch unique music to soundtrack the actions occurring on and off the TikTok platform throughout each weekends. The songs will probably be carried out dwell onstage at Tomorrowland, and launched and distributed by SoundOn.”
Like all music, digital artists have gained important traction on TikTok, with the platform turning into a key distribution and consciousness channel for his or her newest releases.
Certainly, many file labels now view the app as a crucial promotions and connection instrument, whereas analysis printed by TikTok earlier this yr means that round 84% of songs that entered the Billboard International 200 in 2024 went viral on TikTok first.
And Tomorrowland, specifically, is in style within the app. Posts utilizing the #Tomorrowland hashtag have been seen over 10 billion instances, whereas TikTok’s Tomorrowland 2023 competition livestream was seen by over 16 million customers.
As such, this could possibly be a beneficial and interesting partnership, that can assist to advertise each Tomorrowland and TikTok to music followers.
