It’s been accessible on some profiles for a couple of months, and we just lately reported that TikTok was gearing up for a wider launch of the choice. However at present, TikTok has formally introduced the launch of its broadcast messaging “Bulletin Boards” choice for creators, offering one other technique to have interaction together with your TikTok viewers.
As you’ll be able to see in this instance, Bulletin Boards are a one-to-many messaging choice, just like Instagram’s Broadcast Channels, offering an area for creators to share textual content, picture, and video updates in brief messages.
Profile guests can be a part of the Bulletin Board to get notified of updates from the profile, including one other means for the creator to maintain followers up to date on key information and data.
Bulletin Boards had been first noticed in testing again in June, whereas TikTok up to date its documentation about Bulletin Boards earlier within the month, indicating that it will be trying to make them extra broadly accessible.
And now they’re right here, although you’ll solely be capable of entry the choice when you have greater than 50k followers.
So not precisely a broad-scale launch, however for those who meet the necessities, it’s an alternative choice to contemplate.
Eligible customers can create a Bulletin Board from their Inbox choices. It’s also possible to add a board identify and outline.
You’ll be able to additionally select to show your Bulletin Board in your profile or not, so you can also make it a extra unique providing for those who select.
Customers will be capable of be a part of a creator’s Bulletin Board by tapping on the hyperlink on a creator’s profile.
As per TikTok:
“Merely go to that creator’s profile web page, and click on the bulletin board’s identify beneath the creator’s bio. After a follower chooses to hitch a creator’s bulletin board, they’ll obtain notifications of their inbox at any time when that creator posts, to which they’ll react with emojis, making it a easy, streamlined means for creators to speak at scale.”
It could possibly be a useful means for creators to maintain their viewers up to date on key occasions and updates, whereas it additionally aligns with the rising use of DMs for connection, versus in-feed updates.
It additionally affords enhanced connectivity inside TikTok, enabling simple communication of key updates to all your prime followers.
50k followers is rather a lot, so entry might be restricted, however for many who can use it, it could possibly be a precious consideration.
TikTok says that Bulletin Boards are being rolled out to all creators aged 18 years and over who meet that 50k follower threshold.
