TikTok’s introduced some new AI-powered parts for its TikTok Symphony model creation platform, together with up to date text-to-video creation, image-to-video animation, and extra.
First off, TikTok’s rolling out its personal model of text-to-video, which can generate AI video utilizing TikTok’s personal AI instruments.
As you possibly can see on this instance, now, TikTok can generate platform-specific styled video content material primarily based on textual content prompts, which may present another choice on your TikTok efforts.
As defined by TikTok:
“Now, with only a quick and easy textual content immediate, Symphony Textual content to Video makes it straightforward for entrepreneurs to immediately deliver an thought to life with out the necessity for visuals, enabling advertisers to quickly generate, check, and iterate ideas earlier than full manufacturing begins. Textual content to Video can also be a fast and straightforward means for entrepreneurs to create a number of marketing campaign ideas, check a spread of inventive executions or customise content material at scale.”
The truth that this content material is extra aligned to TikTok type could possibly be an enormous bonus, offering extra methods to create content material particularly designed for the app, primarily based on present, trending content material.
TikTok’s additionally including a brand new image-to-video creation possibility, which can flip your nonetheless picture property into video updates.
“Including a picture and quick textual content immediate creates five-second, TikTok-first clips that may be stitched collectively to provide participating advertisements that join manufacturers with their TikTok neighborhood.”
Each of those choices are much like Google’s Veo instruments, and Meta’s in-development text-to-video possibility, offering extra methods to construct video property. And over time, these generated video clips are additionally trying an increasing number of lifelike.
So now, you will have even fewer excuses for avoiding TikTok content material, as a result of you possibly can create video from any nonetheless picture asset that you’ve, which TikTok can then use in your advertisements and promotions.
Lastly, TikTok’s additionally rolling out “Symphony Showcase Merchandise,” which can have TikTok’s AI avatars current your merchandise for you in generated video clips.
I’m much less satisfied of this one, however TikTok has seen large success with digital avatars in different markets, and it could possibly be one other consideration on your video clips.
To create your personal video avatar promotion, you’ll add a picture, then choose an avatar sort (as you possibly can see within the left of the above instance). TikTok will then generate a five-second video clip of that character speaking about your product.
At launch, TikTok’s providing three choices for these clips:
- Holding merchandise: Create movies with an avatar holding any product an advertiser needs to characteristic.
- Clothes: Create a video with an avatar attempting on and modeling an merchandise of clothes.
- App: Create movies with an avatar holding a telephone showcasing the app of their alternative.
Yeah, I don’t, a lot of the present avatar clips I see within the app look poorly lip syched, with stiff, robotic characters, however possibly, because the know-how evolves, this can turn out to be a extra viable possibility, and it’s possible you’ll properly discover that these preliminary examples fit your wants inside longer video clips.
Some extra concerns both means, which can be value experimenting with in your TikTok advertisements course of.
On one other entrance, TikTok’s additionally introduced new integrations with Adobe Specific and WPP Open, which can deliver Symphony features to customers of those platforms.
“We’re increasing our partnership with Adobe to deliver entry to Symphony Picture to Video straight inside Adobe Specific, Adobe’s go-to software for social content material creation and collaboration. With this replace, Adobe is enabling manufacturers, small enterprise homeowners and creators alike to create TikTok-first content material throughout the Adobe Specific app on desktop, permitting their shoppers to breathe new life into present model content material and embrace new inventive codecs.”
WPP Open customers can even acquire entry to TikTok Symphony parts, together with Symphony AI Dubbing, Generate & Remix movies and Symphony Digital Avatars.
Some important updates, which can present extra concerns on your TikTok advertising and marketing method.
