TikTok has launched a new in-app expertise to have a good time the launch of Sabrina Carpenter’s new album, which incorporates alternatives for expanded publicity within the app, in addition to bonus options for many who full numerous in-app duties.
As you’ll be able to see in these pictures, followers will be capable of entry unique options, like profile frames and results to point out their assist for Carpenter’s album.
Followers may even be eligible to be featured in an official “Fan Highlight” carousel after they share associated updates.
As per TikTok:
“Along with being featured within the Fan Highlight, TikTok followers who full all 5 interactive duties will obtain an unique profile body, absolutely immersing themselves within the new period. Followers may even get to make use of Sabrina’s unique Brief ‘N Candy TikTok impact, and if Carpenters are in want of some inspiration, they’ll run over to Sabrina’s web page to see what she’s creating alongside her followers.”
Carpenter has constructed an enormous following on TikTok, with over 19 million followers, which as soon as once more underlines the worth of the app as a music promotion automobile.
Certainly, a TikTok commissioned report printed final November confirmed that TikTok customers are considerably extra prone to each uncover and share new music content material within the app, whereas 75% of its customers additionally discover new artists through TikTok clips.
As such, it is a intelligent activation by Carpenter’s promotions crew, whereas they’ve additionally partnered with Meta on a new chat theme for Messenger.
When it comes to basic advertising notes, this highlights the worth of TikTok for popular culture and music-related promotions. If you happen to’re making an attempt to succeed in this viewers, it may very well be price looking on the dialogue and engagement round Sabrina Carpenter’s album, and contemplating the implications in your personal efforts.
TikTok customers will be capable of entry the brand new expertise by looking out “Brief n’ Candy” or “Sabrina Carpenter” on TikTok. Followers who touch upon a video containing the #SabrinaCarpenter or #ShortnSweet hashtag may even be proven a pop-up animation that guides them to the expertise.
