TikTok is partnering with a YouTube’s largest creator, MrBeast, on a new initiative to assist elevate cash to lift cash for water provide tasks around the globe.
MrBeast’s “Group Water” venture goals to lift $40 million to fund long-term sustainable water tasks to help distant communities around the globe.
The venture follows on from the success of MrBeast’s “Group Bushes” and “Group Seas” initiatives, which raised over $50 million collectively for charity tasks.
TikTok is among the many numerous celebrities and types becoming a member of the case, with TikTok seeking to promote the charity push, whereas additionally enabling customers to contribute by way of devoted stickers and charitable donation instruments.
TikTok will even donate $1.5 million to the venture.
As per TikTok:
“The marketing campaign might be supported by a world coalition of content material creators from greater than 84 nations with a mixed viewers of two billion followers. Becoming a member of the motion are a number of the world’s most influential creators, together with Mark Rober, Kai Cenat, Nick DiGiovanni, Jimmy Kimmel, Gordon Ramsay, Hank Inexperienced, Fede Vigevani, The Stokes Twins and plenty of extra.”
TikTok says that the funding will go in the direction of long-term sustainable water options together with solar-powered wells and gravity-fed pipelines.
TikTok customers will be capable of help the marketing campaign by way of a brand new #TeamWater Donation Sticker:
“Faucet the sticker on eligible movies to contribute, or add it to your personal content material to assist unfold consciousness.”
It’s a superb initiative, selling social good tasks, and enabling well-known creators to leverage their recognition for a helpful trigger.
Although it’s attention-grabbing to see TikTok highlighting MrBeast in its promotions. As famous, MrBeast is the world’s hottest YouTuber, and I do surprise how YouTube would really feel about TikTok utilizing MrBeast in its personal showcase.
I imply, MrBeast additionally posts on TikTok as effectively, so it’s not out of left discipline for him to look in a TikTok-aligned promotion. However nonetheless, it’s attention-grabbing to see TikTok latching onto his recognition.
It additionally provides TikTok a possibility to showcase its social consciousness, and the ability of the platform to help in constructive tasks. Which, with the U.S. ban discuss ongoing, can solely be a constructive for its public notion.
The brand new #TeamWater stickers at the moment are energetic within the TikTok app.
