This appears considerably ironic, provided that the app can also be battling in opposition to a authorities sell-off invoice, which successfully originated from Washington.
However immediately, TikTok has introduced a brand new partnership with Monumental Sports activities & Leisure (MSE), which is able to see the app develop into an official branding accomplice of the NHL’s Washington Capitals, whereas additionally implementing new promotional pushes throughout different Washington-based sports activities groups.
As per TikTok:
“TikTok and Monumental Sports activities & Leisure (MSE) introduced immediately a multiyear partnership that can see TikTok as an official accomplice of the NHL’s Washington Capitals. As well as, the partnership contains the Capitals street jersey, the entitlement of the Capitals fiftieth Anniversary Celebration, in-arena branding and distinctive programming parts particular to the Capitals, NBA’s Washington Wizards, WNBA’s Washington Mystics, NBA G-League’s Capital Metropolis Go-Go and NBA2K’s Wizards District Gaming.”
The Capitals’ fiftieth anniversary occasions will incorporate varied TikTok activations, which is able to make it the house of Washington sports activities followers throughout a number of leagues.
The partnership extends TikTok’s push into sports activities, which additionally contains its lately expanded NFL deal. Which can also be a multi-year settlement, which appears barely optimistic, provided that the app could possibly be faraway from the U.S. from subsequent 12 months.
However with sports activities rising in recognition within the app, it is sensible for TikTok to department into new areas of sports activities content material, whereas enhancing its connection to followers in Washington, a lot of whom work for the federal government, might play a further position in softening opposition to the app.
Possibly. In all probability not. However both method, it is one other method for TikTok to strengthen its reference to U.S. audiences, and drive extra engagement from sports activities content material.
