TikTok’s seeking to underline its affect on the music trade, with the discharge of its second annual “Music Influence Report”.
And in the event you weren’t clear on the influence TikTok can have for musicians, the report spells it out in fairly definitive phrases.
Based mostly on analysis performed by Luminate, TikTok’s Music Influence Report goals to focus on how the platform helps musicians to achieve publicity, resulting in expanded influence on the broader trade.
As defined by TikTok:
“The Music Influence Report – which analyzes knowledge from 2024 – considers the influence that TikTok and its customers have on the music trade and artists by way of music discovery, consumption, chart success, and contribution to trade revenues.”
The report features a vary of notes on the function that TikTok now performs within the broader recording trade.
The report is separated into fan and artist influence, with TikTok sharing a variety of notes on how the platform is now serving to customers uncover new music.
Among the many key factors:
- U.S. TikTok customers are 74% extra more likely to uncover and share new music on social and short-form video platforms than the common short-form video consumer
- U.S. music listeners who use TikTok are 68% extra possible to make use of a paid-for music streaming subscription than the U.S. normal inhabitants
- U.S. music tremendous followers on TikTok spend more cash on music than even the common U.S. music tremendous fan
Given the continued dialogue of TikTok’s potential removing from the U.S., you possibly can guess that quite a lot of music trade people are pouring over these figures.
The report additionally features a vary of stats associated to direct trade influence, together with:
- TikTok whole views are considerably associated to streaming volumes for 96% of artists analyzed.
- 84% of all songs that entered the Billboard International 200 this 12 months ‘went viral’ (i.e. had a interval of excessive engagement) on TikTok beforehand.
The report additionally consists of profiles of artists which have gained vital traction within the app, with overviews of TikTok’s influence on their profession.
There’s even breakdowns of great moments of their rise, and the way that’s correlated with their TikTok success.
It’s a fairly compelling report, which is able to little doubt be of curiosity to all music trade people, whereas it additionally underlines TikTok’s broader cultural influence.
And once more, with a TikTok ban nonetheless attainable within the U.S., you possibly can guess that these figures stand out much more, as musicians ponder promotions with out the app.
You may obtain TikTok’s Music Influence Report right here.
