TikTok has added one other music discovery ingredient, with SoundCloud now being built-in into TikTok’s “Add to Music” characteristic, offering extra alternatives for TikTok customers to find rising artists.
With “Add to Music,” TikTok customers can simply save songs they discover within the app to their most well-liked music streaming service. And now, SoundCloud will probably be included in that blend, which is not going to solely allow extra music connection choices, however will present extra alternatives for non-label artists to develop their listenership.
As defined by TikTok:
“SoundCloud, the artist-first platform with over 400+ million tracks from 40+ million artists, is well-known for being the house of rising artists, genres, and music that can not be discovered wherever else. Beginning at present, a brand new integration will start rolling out to all TikTok customers, making it simpler than ever to avoid wasting the music they uncover on TikTok on to their Favored Tracks playlist on SoundCloud – empowering artists and followers to construct lasting connections, so informal listeners can change into lifelong superfans.”
TikTok notes that this additionally coincides with the launch of SoundCloud’s “Transfer to Music” characteristic, which permits customers to switch their music libraries from different music platforms to SoundCloud.
That would assist SoudCloud customers discover much more artists much like what they like, whereas additionally making SoundCloud a extra viable possibility for music followers.
After all, Spotify and Apple Music stay the massive names within the area, and SoundCloud is a lesser consideration, when it comes to general utilization. However once more, the good thing about SoundCloud is that anybody can add their tracks to the positioning, so it has a variety of music that may’t be discovered wherever else.
Which might make this a helpful integration for TikTok customers.
Music is central to the TikTok expertise, and music discovery extra broadly, with 84% of songs that reached the Billboard 200 listing in 2024 gaining traction on TikTok first. U.S. TikTok customers are additionally 74% extra prone to uncover and share music within the app, and the file trade now depends on TikTok developments to assist drive discovery and attain.
Certainly, some file labels have changed the names of songs to raised align with TikTok developments, whereas many trending artists have emerged from TikTok clips.
An integration with SoundCloud will develop on TikTok’s potential on this respect, offering extra music promotion and engagement choices through the app.
You possibly can be taught extra about TikTok’s Add to SoundCloud addition right here.
