TikTok is increasing its unique content material strategy into new areas, with a brand new music-focused reside podcast sequence, that includes interviews with big-name stars, and an upcoming TikTok LIVE broadcast with private development skilled Mel Robbins, which is designed that can assist you set up higher habits for 2026.
First off, on music. TikTok is launching a new podcast sequence known as “Within the Combine,” which is able to function a number of high-profile music stars in a reside dialog within the app.
As defined by TikTok:
“Every episode of ‘TikTok In The Combine’ sees Jack Coyne of Trackstar sit down with a distinct artist for a candid chat about their work, their world, and the TikTok developments they’ve helped ignite. Anticipate sharp insights, loads of honesty, and the form of behind-the-scenes anecdotes that make TikTok in the present day’s dwelling of music and tradition.”
The primary episode, which is able to go to air on TikTok Reside on December eleventh will function Demi Lovato, who’ll talk about the method of recording her newest album “Not that Deep.”
It’s one other means for TikTok to play a much bigger function in music promotion and dialogue, which may even assist to additional embed the app as the important thing platform for connecting with music developments, and the artists they love.
TikTok’s additionally internet hosting an unique live-stream with creator Mel Robbins on how one can strategy 2026 with the most effective mindset.
“Joined by her daughter Sawyer, the 2 invite audiences into an enticing hour-long LIVE dialog that dives into their ‘Let Them’ concept to empower viewers to make the brand new 12 months their finest one but.”
TikTok customers will be capable to submit a TikTok video with a query for Robbins utilizing the hashtag #melliveshow, and Robbins will reply to chose clips throughout the stream.
Each mark a shift in strategy from TikTok when it comes to unique content material, although the main focus stays on TikTok Reside, and getting extra folks to tune into live-stream broadcasts within the app.
Reside-streaming has turn out to be the massive cash maker for TikTok in China, with thousands and thousands of individuals tuning into purchasing live-streams on Douyin, the native model of TikTok. That’s the larger image that TikTok’s actually making an attempt to faucet into, that if it may get extra folks watching extra reside content material, it may additionally get them to ultimately purchase issues in-stream as properly, which might drive huge alternatives for the app.
As such, count on to see TikTok rolling out extra reside content material activations in 2026, as a part of its broader push to drive in-stream commerce.
TikTok “Within the Combine” airs on TikTok Reside on December eleventh at 6pm PT, whereas the stream will Mel Robbins shall be broadcast on December thirteenth at 5pm ET.
