In information that can impression… nicely, only a few individuals in all honesty, TikTok has introduced that it’s shutting down its separate “TikTok Music” streaming app, after varied operational challenges and restricted person curiosity.
TikTok Music was initially launched in India in late 2019, beneath its unique identify “Resso”, which aligned with TikTok’s personal meteoric rise within the nation. And whereas TikTok was banned in India in 2020, in some way, Resso averted the identical restriction.
But, even so, Indian customers didn’t present a number of curiosity in TikTok’s personal streaming supplier. And when the app was ultimately banned by Indian authorities earlier this 12 months, it was just about already on the outs as a viable various within the area.
TikTok renamed Resso to “TikTok Music” final 12 months (which can have led to its ban in India), and re-launched it in Brazil and Indonesia. It additionally expanded entry to chose customers in Australia, Mexico, and Singapore as a part of a closed beta take a look at.
However music licensing disputes and failure to realize traction in opposition to incumbents will now see TikTok re-align its method round its fundamental app as a substitute.
As per TikTok:
“We will likely be closing TikTok Music on the finish of November with the intention to deal with our aim of furthering TikTok’s position in driving even larger music listening and worth on music streaming companies, for the advantage of artists, songwriters and the trade.”
The TikTok Music web site now has a message advising customers of its pending closure:
“We’re sorry to tell you that TikTok Music will likely be closing on November 28, 2024. After this date, entry to TikTok Music, together with login, subscriptions, and all different functionalities, will not be out there.”
Customers can switch their playlists from the app (up until October twenty eighth), whereas customers can even request refunds from the service (up until November twenty eighth). TikTok will delete all person account information after that closing date.
As famous, it’s not a giant shift within the broader social media or music panorama, as TikTok Music by no means actually gained traction as a substitute streaming supplier.
The thought was that TikTok would be capable of solidify its connection to the music trade, by not solely performing as a key promotional platform for artists, but additionally a direct supplier of their work. TikTok’s mum or dad firm ByteDance has tried the identical method in China, with one other separate streaming app, however Douyin, like TikTok, stays its fundamental focus, and fundamental driver of curiosity.
Actually, it was all the time a raffle in taking over the established gamers within the house, and I doubt TikTok is overly shocked that it didn’t work. However it gave it a shot, and whereas it hasn’t enabled it to develop its empire, it’ll doubtless assist to enhance TikTok’s personal music method.
