With Meta trying to poach TikTok creators, utilizing the instability on the app brought on by the U.S. unload talks as a lever, TikTok’s now trying to combat again, with its personal marketing campaign geared toward highlighting how TikTok has helped many artists acquire mainstream recognition.
TikTok’s new “Behind the Breakthrough” marketing campaign will showcase a variety of TikTok-borne creators, and the way they used the app to achieve new audiences.
As defined by TikTok:
“TikTok is proud to announce the launch of Behind the Breakthrough, a brand new common content material sequence which takes a deep dive into the tales behind breakthrough artists who had been first embraced by the TikTok neighborhood, and who went on to seek out nice success off platform. Behind the Breakthrough is a documentary-style sequence that captures TikTok breakthrough artists reflecting on how their music and profession has been remodeled by engagement with the TikTok neighborhood.”
The primary artist featured within the sequence is musician Gigi Perez, whose monitor “Sailor Tune” initially gained traction with the TikTok viewers.
TikTok says that that is the primary in an expanded sequence of interviews, which is able to grow to be a part of the broader “Behind the Breakthrough” sequence.
TikTok’s selling the sequence within the app, the place it’s additionally including a brand new “Behind The Breakthrough” hub, the place customers will be capable of entry the entire related content material.
It’s a sensible transfer from the app, given the function that it’s performed within the careers of many artists. Certainly, document labels particularly are actually drastically influenced by TikTok traits, with some even altering the names of their artists’ songs to maximise TikTok resonance.
It’s undoubtedly a tradition driver, and with this sequence, TikTok will be capable of showcase a few of its largest successes, which is able to little question enhance its enchantment with rising artists.
And once more, with Meta lurking, making an attempt to lure TikTok stars away from the app with huge bonus funds, it’s additionally a well timed push.
You’ll be able to take a look at all of the movies from the sequence by looking out “Behind the Breakthrough” on TikTok.
