TikTok has introduced a new collaboration with the Expert Careers Coalition and SkillsUSA, which is able to assist these organizations promote content material that amplifies expert careers throughout the app, so as to join TikTok customers with potential alternatives.
As defined by TikTok:
“With a shared imaginative and prescient to raise the expert trades and meet the rising demand for expert expertise, Expert Careers Coalition (SCC) and SkillsUSA at this time introduced a strategic partnership with TikTok. The partnership will leverage Expert Profession Coalition’s rising for youth, by youth platform, SKILLS JAM, which has helped amplify the thrill of expert careers by way of entertaining short- and long-form content material, and a rising wave of expert commerce creators on TikTok, who inform the behind-the-scenes tales of their work, share suggestions, and assist educate others about their professions.”
Primarily, the brand new partnership will see TikTok seeking to help within the promotion of skills-based content material, aligning with the organizations’ broader mission to information youthful audiences into related jobs.
“Collectively, SCC and TikTok can be producing distinctive content material that brings younger individuals and TikTok expert commerce creators collectively as a part of a sequence of native market workforce growth occasions to be scheduled throughout the nation, together with at SkillsUSA’s annual Nationwide Management & Abilities Convention in Atlanta June 23-27, 2025.”
TikTok says that the collaboration reinforces TikTok as “the go-to vacation spot for profession exploration and inspiration,” whereas additionally highlighting how creators can affect college students’ curiosity in commerce faculty and, apprenticeships.
And which may appear to be a stretch, that TikTok is turning into “the go-to vacation spot for profession exploration and inspiration.” Nevertheless it actually is gaining traction as a key information, for a lot of components, which does embody profession discovery.
Certainly, in keeping with a latest research by Zety, 92% of Gen Z customers belief TikTok for profession recommendation, whereas 46% of Gen Zs have been in a position to safe a job or internship by way of the app.
In a extra direct sense, TikTok says that greater than 28 million Individuals are actually employed by companies “that leverage TikTok’s options.” This has been a part of the platform’s attraction to U.S. regulators to keep away from a ban, highlighting the platform’s direct financial impression, and there’s something to be mentioned for the ability that the app now has as a direct driver of enterprise.
Given this, and TikTok’s general reputation with youthful audiences, the partnership with SkillsUSA is sensible, and will find yourself facilitating beneficial connections for a lot of customers.
You’ll be able to study extra concerning the TikTok, Expert Careers Coalition (SCC) and SkillsUSA partnership right here.
