As a part of its continued to push to maximise its in-stream buying choices, TikTok has added some new assets for TikTok sellers, to assist them perceive platform insurance policies, and take advantage of their product listings.
First off, TikTok’s added a brand new Account Well being Report for sellers, which can present an summary of coverage violations and different points associated to their account.
As you possibly can see on this instance, the Account Well being Report offers a easy abstract of points along with your profile, which may influence your promoting capability.
As defined by TikTok:
“The report, which is generated weekly, conveniently summarizes and centralizes coverage violations and messages throughout creator LIVEs and movies from the previous seven days. It additionally shows key violation metrics, so creators perceive which violations they incur most frequently, and alerts them in the event that they’re approaching any violation milestones that will lead to enforcement actions.”
TikTok’s additionally trying so as to add extra components to this overview, together with hyperlinks to related coverage training articles to enhance transparency.
It could possibly be a worthwhile approach to make sure that your TikTok account stays in good standing, and that your buying advertisements are exhibited to the widest attainable viewers within the app.
TikTok’s additionally added a Creator Coverage Quiz, which can assist to enhance coverage data by multi-choice Q and A.
“By taking a brief, three-question multiple-choice quiz designed to particularly tackle specific violations, creators can actively enhance their data of our content material insurance policies to assist stop the identical violations sooner or later. Creators may enhance their account well being total by lowering the violation factors they’ve acquired.”
The final level is essential, because it may influence how your merchandise are displayed within the app.
TikTok says that when creators go every quiz, that can take away one associated violation level. TikTok creators can take every quiz as much as 3 times monthly, with a profitable completion eradicating one level.
“Creators shouldn’t have to take a quiz instantly after receiving a violation. In actual fact, we encourage them to take the time to assessment the part of our Content material Coverage that pertains to their violations to construct up their energy. Creators can take a quiz anytime from when the violation is issued till the final day of the next month.”
So it may make it easier to keep away from attain penalties, whereas additionally serving an academic goal.
Lastly, TikTok’s additionally working in-person stay occasions in choose cities.
“With three occasions in October 2024 alone that had roughly 75 attendees every, our in-person workshops are serving to TikTok Store e-commerce creators uncover the elemental ideas and finest practices of content material monetization to remove the improved promoting abilities they must be profitable, trusted creators on the app.”
There’s no central itemizing of upcoming occasions, however TikTok says that it is going to be providing spots to retailers which have signed as much as promote within the app.
It’s exhausting to say whether or not TikTok’s in-stream gross sales push will ever achieve actual traction, although total gross sales within the app are rising. Certainly, TikTok not too long ago noticed a 3x improve in gross sales on Black Friday (versus final yr), whereas total in-app spending can also be on the rise.
That might current worthwhile alternatives, particularly as TikTok continues to push its buying choices to customers. After all, being banned within the U.S. will even influence this for a lot of potential manufacturers, however for others, it might be price contemplating.
