Threads has launched some new parts to have fun its first anniversary, whereas it’s additionally shared new perception into how persons are utilizing the app, which now has over 175 million month-to-month lively customers.
First off, as you will have seen, Threads has added celebration hats to profile photos within the app, whereas there are additionally various app icons obtainable to mark the Twitter-like platform’s birthday
Additionally, when you share a put up that makes use of the “One Yr of Threads” tag this week, you’ll get a confetti impact, including to the celebratory temper.
These are small however enjoyable additions, which a number of the most devoted Threads customers are leaning into by updating their profile picture with an image that higher aligns with the celebration hat graphic.
The birthday parts might be obtainable within the app for the subsequent few days, when you’re eager about checking them out.
Along with this, Threads has additionally shared some new knowledge, by way of Wakefield Analysis into how persons are utilizing the app, based mostly on a survey of two,000 Threads customers within the U.S.
Among the many key notes:
- 60% of these surveyed indicated that connecting with others is an important a part of social media. Which is attention-grabbing contemplating the broader shift away from social interplay, and in the direction of leisure, primarily by short-form video. This may increasingly level to how Threads is trying to differentiate itself from Meta’s different apps.
- Greater than 50 million Subject Tags have been created on Threads to date, with “PhotographyThreads”, “BookThreads”, “GymThreads”, “ArtThreads” and “TTPD” among the many hottest (although Meta hasn’t supplied particular utilization knowledge on these)
- The “TTPD” tag pertains to Taylor Swift’s new album “The Tortured Poets Division”. Meta says that Swift followers are constructing a major neighborhood within the app.
- 67% of Gen Z customers are eager to maintain up with entertainment-related information on Threads, with music, meals and style additionally scorching subjects. This factors to how Meta is attempting to angle the app, shifting away from information and politics, and extra in the direction of light-hearted, gossip magazine-style information tendencies.
- Curiously, 63% of Threads posts are text-only. Photos and video now largely dominate engagement in different apps, so it’s attention-grabbing to notice that almost all of Threads posts don’t embrace visuals, at the least at this stage (observe: earlier analysis has proven that almost all of X posts are additionally textual content solely, FWIW).
- Greater than 60% of each Gen Z and Millennial customers love voice notes, “whereas almost half of Gen X and a whopping 70% of Boomers don’t know what they’re.” This is a crucial development observe, which might relate to the way you angle your advertising and marketing.
These are some attention-grabbing insights into key Threads tendencies, which can offer you a greater understanding of how the app works, and what its 175 million customers are coming to the app for.
And whereas it stays a comparatively small platform within the broader social media house, rising to 175 million actives after only one 12 months is critical, and it does seemingly have an opportunity to compete with the platform previously referred to as Twitter in lots of facets.
Proper now, X stays the real-time social media app of selection, and at 250 million each day lively customers, it’s a good manner forward. Threads is presently at 35% of X’s viewers, although that might nonetheless change, and see X develop into a much bigger consideration over time.
You possibly can take a look at the total Threads engagement analysis right here.
