Threads has launched some new parts to rejoice its first anniversary, whereas it’s additionally shared new perception into how individuals are utilizing the app, which now has over 175 million month-to-month energetic customers.
First off, as you could have observed, Threads has added occasion hats to profile photographs within the app, whereas there are additionally different app icons out there to mark the Twitter-like platform’s birthday
Additionally, in case you share a submit that makes use of the “One Yr of Threads” tag this week, you’ll get a confetti impact, including to the celebratory temper.
These are small however enjoyable additions, which among the most devoted Threads customers are leaning into by updating their profile picture with an image that higher aligns with the occasion hat graphic.
The birthday parts might be out there within the app for the subsequent few days, in case you’re occupied with checking them out.
Along with this, Threads has additionally shared some new information, through Wakefield Analysis into how individuals are utilizing the app, primarily based on a survey of two,000 Threads customers within the U.S.
Among the many key notes:
- 60% of these surveyed indicated that connecting with others is a very powerful a part of social media. Which is fascinating contemplating the broader shift away from social interplay, and in direction of leisure, primarily by way of short-form video. This will level to how Threads is seeking to differentiate itself from Meta’s different apps.
- Greater than 50 million Subject Tags have been created on Threads so far, with “PhotographyThreads”,; “BookThreads,” “GymThreads”,; “ArtThreads” and “TTPD” among the many hottest (although Meta hasn’t supplied particular utilization information on these)
- The “TTPD” tag pertains to Taylor Swift’s new album “The Tortured Poets Division.” Meta says that Swift followers are constructing a major group within the app.
- 67% of Gen Z customers are eager to maintain up with entertainment-related information on Threads, with music, meals and trend additionally sizzling matters. This factors to how Meta is attempting to angle the app, shifting away from information and politics, and extra in direction of light-hearted, gossip magazine-style information traits.
- Apparently, 63% of Threads posts are text-only. Photographs and video now largely dominate engagement in different apps, so it’s fascinating to notice that almost all of Threads posts don’t embody visuals, not less than at this stage (word: earlier analysis has proven that almost all of X posts are additionally textual content solely, FWIW).
- Greater than 60% of each Gen Z and Millennial customers love voice notes, “whereas practically half of Gen X and a whopping 70% of Boomers don’t know what they’re.” This is a crucial pattern word, which may relate to the way you angle your advertising.
These are some fascinating insights into key Threads traits, which can provide you with a greater understanding of how the app works, and what its 175 million customers are coming to the app for.
And whereas it stays a comparatively small platform within the broader social media area, rising to 175 million actives after only one 12 months is important, and it does seemingly have an opportunity to compete with the platform previously often known as Twitter in lots of points.
Proper now, X stays the real-time social media app of alternative, and at 250 million every day energetic customers, it’s a good manner forward. Threads is at the moment at 35% of X’s viewers, although that would nonetheless change, and see X change into a much bigger consideration over time.
You’ll be able to try the complete Threads engagement analysis right here.
