Whereas Meta hasn’t supplied any official replace on Threads’ energetic consumer rely because the platform reached 200 million month-to-month energetic customers in late July, the app does appear to be gaining momentum, primarily based on whole obtain numbers a minimum of.
As you possibly can see in this chart, revealed by app analytics supplier AppFigures, Threads rose to sixth total, and second place on the iOS obtain charts in August, with 28 million cumulative downloads for the month.
Threads has been steadily climbing the obtain rankings, rising from eighth on the listing again in January, to seventh in July. And now, it’s up at sixth within the whole cumulative downloads show, which would appear to recommend that Meta’s Twitter substitute is gaining traction, and step by step taking extra viewers share within the micro-blogging area.
As a result of Threads’ major competitor, in X, isn’t even listed in these prime rankings.
As of proper now, X is at the moment forty third on the overall obtain itemizing for iOS within the U.S., and 56th on Android. It’s ranked equally in different areas as effectively, however then once more, the figures are primarily based on whole downloads, which suggests folks actively reloading the app to their machine. And on condition that X has already been downloaded by hundreds of thousands of individuals, that might not be the most effective comparative indicator, given Threads is new.
But, on the identical time, Instagram, Fb and TikTok proceed to paved the way.
Nonetheless, at 500 million month-to-month actives, and 250 million every day customers, X continues to be a great distance forward of Threads in precise customers, and it stays a routine connector for a lot of, many individuals. It’s exhausting to see Threads unseating X anytime quickly, however the developments do appear to be pointing to Threads powering as much as change into an actual competitor to Elon Musk’s social challenge.
X has additionally misplaced hundreds of thousands of customers in Europe, in accordance with its personal reporting, whereas it was not too long ago banned in Brazil chopping off one other 20 million or so customers.
So whereas X is steadily shrinking, Threads is steadily rising, which might make Threads an even bigger consideration over time.
Once more, it might not be fairly there but, however the numbers do recommend that Threads is steadily gaining traction, and may very well be on monitor to exceed 300 million actives earlier than the yr is out.
