Snapchat has printed a new overview of 2025 utilization tendencies, together with a heap of information on Snap utilization, and abstract overviews of the most important shifts that it’s seeing in consumer exercise.
On the identical time, Snapchat customers can even now entry their very own 2025 “Snapchat Recap” within the app, which gives a spotlight video of your Snapchat utilization all year long.
By way of general tendencies, nonetheless, Snapchat says that voice calls surprisingly gained traction in 2025, with youthful customers turning to voice notes to remain in contact, and add extra persona to their interactions.
As you possibly can see in these notes, Snapchatters talked for almost 1.7 billion minutes day by day within the app, up 30% year-over-year.
As per Snap:
“And within the U.S. alone, over 5 billion voice notes had been despatched in 2025 — that’s almost 10% greater than final 12 months! Seems, listening to somebody’s voice continues to be one of the vital highly effective methods to remain related.”
That’s bizarre, as a result of all the knowledge means that younger folks don’t wish to use the telephone for voice calls, with so many alternate options for connection. Certainly, manufacturers have been instructed for years that they need to supply alternate options to voice connection, so as to maximize their alternatives, however this knowledge appears to counsel that voice connection is possibly making a comeback.
Or possibly simply between associates on Snap.
Snapchat’s knowledge additionally exhibits that chat reactions grew by 44% this 12 months, with the guts icon being the most well-liked chat response.
Snap says that chat reactions have “turn out to be a common shorthand for love, hype, and affirmation.,” whereas 3 million extra folks additionally used stickers to speak with associates this 12 months.
So, in distinction to an increase in voice connection, Snapchatters are additionally more and more utilizing even much less committal response choices to precise their response.
Snapchat has additionally helped to play a job in strengthening relationships, with 40% of Gen Z Snapchatters deciphering Snaps of random moments as a sign that the sender needs to turn out to be nearer associates.
So, romance in 2025 is sharing a Snap of you consuming your breakfast, or placing in your socks. That’s real love proper there.
Snapchat additionally says that “broccoli hair” was one of the vital requested Bitmoji coiffure additions of the 12 months, whereas the “6/7” sticker was essentially the most used sticker all through 2025.
Sure, 6/7, the meme of no origin (or no significant one) was one of many key connective experiences on Snap this 12 months. I imply, randomness has all the time been a part of internet tradition, so it’s not an enormous shock, however it’s one other instance of how even essentially the most mundane factor can probably go viral.
I don’t understand how that helps in your strategic planning, however it’s fascinating.
Snapchat additionally says that group chat utilization rose in 2025, as extra folks turned to DMs to attach.
These are some fascinating pattern notes, which offer perception into youthful customers, and the position that Snap performs in connecting them.
And Snap continues to be a key platform for key connection, so the info right here is probably going reflective of broader teen engagement.
So, 6/7, or one thing. I don’t know, I’m outdated.
