Snapchat has shared some new analysis into the newest grocery buying tendencies, and the way customers’ habits are evolving throughout the meals and non-alcoholic beverage area, which might be value noting in your advertising strategy.
Based mostly on a survey of over 6k individuals, Snapchat, in partnership with WPP Media and Ipsos, has recognized a number of key tendencies that meals and beverage manufacturers want to grasp to be able to maximize their alternatives.
Which, with the vacation season quick approaching, might be value noting in your technique.
First off, the information reveals that regardless of tighter financial circumstances, shoppers stay open to new merchandise, and are actively engaged in product discovery:
As per Snapchat:
“69% [of shoppers] have tried new meals class merchandise within the final yr, and 65% are open to attempting new and rising tendencies in foods and drinks.”
These alternate manufacturers might be decrease price choices, however the knowledge reveals that persons are nonetheless prepared to check out new merchandise, whereas well being and sustainability concerns are nonetheless entrance of thoughts for a lot of shoppers.
Aligning with these concerns might assist to enhance your gross sales outcomes amid the broader grocery buying shift.
Taking a look at Snapchat customers particularly, the information reveals that Snapchat customers 1.6x usually tend to attempt a brand new model, and are additionally extra prone to impulse purchase in each the foods and drinks class.
That might current extra alternatives in your promotions, in reaching new audiences together with your choices.
Which can also be supported by this ingredient:
As you’ll be able to see, 94% of Snapchatters say that social media performs a job of their buy exercise, whereas social apps, on the whole, play an enormous position in boosting consciousness of meals merchandise.
Additionally value noting: Over half of patrons share content material on social platforms after buying a meals or drink product.
Snapchat says that to be able to capitalize on these alternatives, manufacturers want to supply “significant content material that’s each informative and immersive.”
And creators can even play a job, with many shoppers now counting on creator suggestions to assist information their buy choices.
“An enormous 67% of shoppers say they belief creator suggestions about meals or drink merchandise, leading to 74% of shoppers saying they’re prone to trial a brand new meals/drink launch that has been promoted or endorsed by a creator. Every day Snapchatters are 1.5x extra prone to agree with this in comparison with non-Snapchatters.”
Some worthwhile concerns, which might information your considering in easy methods to angle your promotions within the vacation season, as extra budget-conscious shoppers search out various choices for brand new merchandise to attempt.
You possibly can try Snapchat’s full “Style of Success” report right here.
