Snapchat Shares Insights into India’s Gen Z Viewers


Snapchat has printed a brand new report on the spending energy of Gen Z in India, which digs into how Gen Z customers method numerous facets, and the way manufacturers can attain them on their wavelength.

The 64-page report, created in partnership with Boston Consulting Group (BCG), gives a heap of insights into younger Indian customers, although lots of the notes are doubtless reflective of Gen Z extra broadly, and the way their buying and engagement behaviors are shifting.

You may obtain the complete report right here, however on this publish, we’ll check out a few of the key notes.

First off, the report exhibits that Gen Z in India is now the most important generational group:

And that’s additionally mirrored in Gen Z’s spending energy, which is predicted to rise considerably within the subsequent few years:

Snapchat India Gen Z Report

The report additionally appears at the place Gen Z are spending, with vertical insights to information your planning:

Snapchat India Gen Z Report

The information then appears at how Gen Z are influenced, together with the social platforms that they use.

And Snap, as you would possibly anticipate, is a key connector right here:

With 90% of its every day lively customers aged 13-34, Snapchat is the undisputed voice of younger individuals in India.”

Snapchat India Gen Z Report

The report additionally gives perception into the motivations of Gen Z, and the way manufacturers can join with these key traits:

Snapchat India Gen Z Report

Which incorporates particular recommendation for entrepreneurs as to tips on how to align with these facets:

Snapchat India Gen Z Report

It’s an fascinating overview of Gen Z in India, which, as famous, largely displays the standing of Gen Z past India alone. Although there are additionally numerous region-specific insights, and when you’re trying to attain the Indian market, this can be a must-read.

You may obtain the complete Snapchat/Boston Consulting Gen Z information right here.

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