Snapchat has printed a brand new report on the spending energy of Gen Z in India, which digs into how Gen Z customers method numerous facets, and the way manufacturers can attain them on their wavelength.
The 64-page report, created in partnership with Boston Consulting Group (BCG), gives a heap of insights into younger Indian customers, although lots of the notes are doubtless reflective of Gen Z extra broadly, and the way their buying and engagement behaviors are shifting.
You may obtain the complete report right here, however on this publish, we’ll check out a few of the key notes.
First off, the report exhibits that Gen Z in India is now the most important generational group:
And that’s additionally mirrored in Gen Z’s spending energy, which is predicted to rise considerably within the subsequent few years:
The report additionally appears at the place Gen Z are spending, with vertical insights to information your planning:
The information then appears at how Gen Z are influenced, together with the social platforms that they use.
And Snap, as you would possibly anticipate, is a key connector right here:
“With 90% of its every day lively customers aged 13-34, Snapchat is the undisputed voice of younger individuals in India.”
The report additionally gives perception into the motivations of Gen Z, and the way manufacturers can join with these key traits:
Which incorporates particular recommendation for entrepreneurs as to tips on how to align with these facets:
It’s an fascinating overview of Gen Z in India, which, as famous, largely displays the standing of Gen Z past India alone. Although there are additionally numerous region-specific insights, and when you’re trying to attain the Indian market, this can be a must-read.
You may obtain the complete Snapchat/Boston Consulting Gen Z information right here.
