Valentine’s Day is arising later this week, which implies that, for one, you most likely have to plan one thing to your accomplice. But in addition, you should type out your seasonal advertising and marketing push, which Snapchat’s seeking to assist with the following pointers.
Snapchat’s carried out a brand new research, in partnership with Nationwide Analysis Group, to glean extra perception into what Snapchat customers are searching for round Valentine’s Day, and the way they plan to buy the occasion. Which might assist to tell your outreach strategy, on Snap particularly, however perhaps additionally in a broader sense.
First off, the info exhibits that Snapchatters begin purchasing for Valentine’s Day in mid-January, with many seeking to purchase their Valentine’s Day items in the course of the peak gross sales interval.
Which isn’t overly useful at this stage, however as you possibly can see, the info additionally exhibits that Snapchatters are inclined to spend extra on Valentine’s Day items than others, which might make it a extra precious vacation spot to your advertising and marketing push.
The info additionally exhibits that Snapchatters are more and more prone to depend on recommendation from family and friends when making a purchase order.
As per Snap:
“For Snapchatters, connecting with family and friends is one in all their favourite actions, and so they play a pivotal function in shaping the acquisition expertise. Snapchatters flip to one another to share concepts, search real-time suggestions, and get recommendation earlier than making a purchase order. In reality, speaking to household and buddies is the #1 set off for them to buy Valentine’s Day.”
Snapchat additionally notes that creating memorable experiences round occasions like Valentine’s Day might help to foster long-term model loyalty, and Snap’s AR experiences could be a highly effective instrument on this respect.
These are some good notes, which might assist to immediate your Valentine’s Day campaigns, and potential use instances on Snap. Although I do suppose that Snap most likely ought to have printed these insights a little bit sooner, as most manufacturers received’t be capable of motion them with only some days left.
However perhaps they’re a consideration for subsequent yr, and it may very well be value exploring your Snap choices to see whether or not you possibly can faucet into these utilization and alignment developments.
You may try Snapchat’s full Valentine’s Day ideas and insights right here.
