Snapchat has outlined a variety of recent parts to have fun the 2024 Olympics, together with AR Lenses, official highlights, filters, and extra.
And Snap’s going to additional effort this time spherical to facilitate fan reference to the Video games, which may assist it drive extra engagement in the course of the occasion.
First off, Snapchat’s added a variety of AR Lenses, together with a number of created in partnership with the Worldwide Olympic Fee (IOC), which intention to showcase the spirit of the Video games.
As per Snapchat:
“A spread of experiences, powered by Snap’s AR Digital camera Package expertise, can be found by means of the official app of the Paris 2024 Olympic Video games in addition to on Snapchat. That includes Olympic knowledge feeds, IOC archival imagery, and extra, the IOC has launched a collection of AR Lenses to serve followers at house and all over the world to make sure everybody feels linked to the Video games.”
So Snap’s partnership with the IOC extends past Snap itself, with the official Olympics app additionally linking again to Snap’s AR experiences. Which is important, and contemplating that 180 million Snapchatters have interaction with sports activities content material within the app every month, it might be a great way for the Olympics to higher join with youthful audiences, whereas additionally delivering extra immersive digital experiences.
The IOC has additionally added scannable AR parts inside official posters and promos for the Video games, which activate a Snap Lens when scanned within the app.
Bitmojis are additionally enjoying a component, with Snap partnering with NBCUniversal to include Workforce USA athlete Bitmojis into an Opening Ceremony in-app expertise.
Bitmojis may ultimately show to be a beneficial connector for the metaverse shift, with increasingly individuals rising accustomed to interacting through these digital depictions. As such, it is sensible for Snap to spotlight Bitmoji characters, as one other means to encourage Olympic engagement.
Snapchat’s additionally bought an IRL activation on the Video games itself, partnering with Coca-Cola, on the primary AR merchandising machine.
“Discovered within the athletes’ village and Coca-Cola’s worldwide Meals Fest, the machine is powered by a customized Snapchat AR mirror and offers picture ops, video games, and prizes, in addition to Coca-Cola’s beloved refreshments.”
Undecided precisely how this works, but when athletes are posting pictures from the Village utilizing Snap’s instruments, that might additionally show to be a beneficial promotional component for the app.
Snap’s additionally internet hosting a variety of highlights and official Video games content material, through partnerships with NBCUniversal and WBD, whereas it’s additionally added a variety of themed stickers so as to add to its Olympic choices.
As famous, plenty of Snapchat customers are Video games followers, and Snap has clearly decided that curiosity within the occasion will probably be excessive within the app, Which is why’s it’s including varied experiences and participatory alternatives, and it might be a great way to drive engagement, and get extra individuals trying Snap’s method.
