Snapchat is taking one other step into generative AI, with its new “Think about” Lens, which permits customers to recreate photographs from the Snap digital camera or their digital camera roll utilizing textual content prompts.
As you may see on this instance, very similar to Meta’s “Think about Your self” AI possibility, or YouTube’s “Dream Display screen,” or TikTok’s “AI Self” course of, and even Snapchat’s personal “Goals” AI possibility, Snapchat’s new Think about possibility gives you one other approach to make use of AI to re-contextualize your selfies, and/or different photographs.
As defined by Snap:
“In the present day we’re introducing the Think about Lens, our first Open Immediate Picture Era Lens. With the Think about Lens, Snapchatters can create, edit, and recreate Snaps just by coming into their very own prompts, then seamlessly share them with pals, publish to their Story, or outdoors of Snapchat.”
So it’s totally different from Snap’s Goals Lens, which it launched again in 2023, in that this course of lets you enter in an outline in your AI technology. Goals comes up with different situations in your picture, however you don’t have the capability to enter them your self.
So it’s a brand new (for Snap) generative AI course of, that may allow Snapchat customers to reimagine themselves in completely totally different contexts.
Why? I don’t know, however social media apps appear satisfied that individuals actually need to create photographs of themselves as astronauts, or cowboys, or no matter else, even in an app like Snap, which is extra centered on direct interplay with pals.
Like, I get it from a novelty perspective, in creating loopy photographs of your self from some different universe. However they don’t seem to be really actual, these should not precise, actual depictions of issues that you just’ve personally performed or skilled, and as such, it looks like a much less related, much less social possibility in lots of respects.
The utilization knowledge will bear this out both approach, however creating faux, AI-generated photographs of your self looks like such a minor curiosity, a lesser operate of “social” instruments, which allow us to share our perspective on the human expertise.
These photographs should not human, nor are they sharing your perspective. So why do it?
Then once more, as a result of that is an open immediate possibility, enabling you to do something you want, there are some extra social issues that you are able to do with it, like making an attempt out a brand new coiffure, or a Halloween outfit (sort of):
So it’s not like that is all ridiculous, loopy, reimagined situations that don’t, and may’t exist, and perhaps that is a greater focus for this instrument, versus wholly re-creating your selfies.
Inside that, there could possibly be some expanded worth to the customization out there right here.
Both approach, another choice to think about in your Snap utilization.
Snapchat says that the characteristic is presently solely out there to Lens+ and Snapchat+ Platinum subscribers.
You’ll be able to attempt the Think about Lens for your self right here.
