There’s one other new take a look at function…
I refer again to the promoting settings web page just lately to maintain tabs on this. Click on on Benefit+ Inventive.
If the checkbox is checked to “take a look at new inventive enhancements,” it is best to see a listing of the doable enhancements under it.
I’ve coated nearly all of those earlier than. However there’s a brand new function: Reword Recognized phrases.
What Is It?
In case you click on to edit exams, you’ll get extra particulars of every function.
Right here’s what Meta says about Reword Recognized Phrases:
We’ll establish phrases out of your textual content choices and reword them to raised accompany your advert inventive as textual content overlays.
This sounds lots just like the textual content extraction function we’ve seen earlier than. However the distinction right here is that these phrases will probably be reworded to work higher together with your inventive.
Some Points
This enhancement may very well be harmful (what phrases does Meta use??) and requires some belief. However you’re additionally more likely to get only a few impressions with this function.
Meta does present a method to preview how this may be utilized, however it doesn’t appear to be working proper for me. I’m having a few fairly large issues with the preview function.
1. The one adverts I can choose are CRAZY outdated. Like 10 years outdated.
2. The previews don’t present something useful. There’s a earlier than and after, however the after can’t generate a preview.
This may very well be linked to the truth that the chosen adverts are so outdated.
It’s buggy for now, however it’s one thing to observe. Simply one other instance of how Meta is utilizing AI to optimize adverts and create new variations for us.
