There are some restrictions to customized and lookalike audiences you must find out about associated to well being and funds.
Right here’s what you want to know…
The Restrictions
When viewing Meta’s developer documentation on lookalike audiences, I chanced on this message:
Starting September 2, 2025, we are going to begin to roll out extra proactive restrictions on customized audiences that will counsel data not permitted beneath our phrases. For instance, any customized viewers or lookalike viewers suggesting particular well being circumstances (e.g., “arthritis”, “diabetes”) or monetary standing (e.g., “credit score rating”, “excessive revenue”) will likely be flagged and prevented from getting used to run advert campaigns.
This went into impact on September 2nd, so it flew beneath the radar (or at the very least my radar). If Meta flags the customized viewers, you may’t create a lookalike viewers primarily based on it. And you’ll’t use both in concentrating on.
Can You Get Round It?
I’m unsure how precisely Meta flags these audiences. However I assume it might have to be primarily based on the way you identify it or the header rows within the customized viewers.
And I’m not, in fact, recommending that you just get round restrictions by rigorously naming these items. Even when that is how the audiences are flagged, one of many worst violations you may face is for “circumventing methods.”
This will surely qualify, and an account ban would possible comply with.
The publish Restrictions on Customized and Lookalike Audiences appeared first on Jon Loomer Digital.
