Seeking to get extra out of your TikTok advertising efforts?
Posting frequency is a key consideration inside this, and guaranteeing that you just keep an lively profile, which is able to preserve customers coming again, and maximize your alternatives for attain.
However what’s the optimum posting frequency on TikTok?
The staff at Buffer not too long ago sought to search out out, by analyzing over 11 million TikTok uploads, from over 150k accounts, to get a greater understanding of the position that frequency performs in total TikTok efficiency.
And it’s vital.
Based on Buffer’s information, posting extra usually results in extra views per publish, with TikTok’s algorithm seemingly rewarding constant exercise.
And your common view counts will preserve rising the extra you publish.
As you may see on this chart, the info exhibits that posting 2 to five occasions per week gives you a 17% enhance in views per publish, on common, however posting greater than 11 occasions per week will double that common charge of efficiency.
Why?
Buffer’s competition right here is that the common views are a little bit deceptive on this respect, as a result of what really occurs while you publish extra usually is that you just enhance your possibilities of getting huge attain with a single publish. So whereas most posts, total, will see comparatively small view counts, the extra you publish, the upper the probability that one shall be successful, which is able to then drag up your common.
But, even accounting for this consideration, the info nonetheless exhibits that posting extra usually will, basically, result in higher outcomes total.
As Buffer notes:
“Posting extra continuously doesn’t essentially increase the ground, nevertheless it does increase the ceiling.”
So whereas it doesn’t imply that each single replace goes to see large attain will increase because of posting frequency, the info does counsel that posting extra usually will ultimately ship larger attain outcomes, whereas additionally serving to you construct an viewers, set up your model, and so forth.
So, time to get cracking. Eleven TikToks per week is doable, proper? I imply you could have all of these AI turbines and image-to-text, and text-to-video instruments at your disposal. You’ll be able to simply pump out 40+ TikTok a month.
Proper?
Look, it is probably not practical to plan for such a excessive quantity of TikTok clips, however the information means that posting extra content material, and making an attempt extra issues out, will result in higher efficiency.
I assume, alternatively, you can argue that through the use of TikTok Developments, and tapping into already viral codecs, or creating your personal authentic takes primarily based on what’s working, then you definitely’d be simply as profitable with fewer clips. However once more, the info exhibits that posting extra will result in higher efficiency over time.
You’ll be able to try Buffer’s full report right here.
