Music performs a key function in TikTok engagement, whereas TikTok now additionally performs an necessary function in music discovery, and connecting followers to the newest tracks.
Certainly, document labels at the moment are altering the names of their artists’ songs to align with TikTok traits, whereas TikTok has additionally pushed large gross sales boosts, in various methods, for a lot of artists.
However what are essentially the most resonant music genres within the app, and which music varieties drive one of the best response in model promotions?
To seek out out, Adobe just lately undertook a research of greater than 65k TikTok clips, throughout numerous model classes, and carried out a survey of 1k music followers within the U.S. to study extra about how TikTok customers have interaction with music.
And the outcomes might assist to information your personal decisions round soundtrack accompaniments to your campaigns.
First off, the info exhibits that 29% of music followers indicated that they are extra seemingly to purchase a product if it is featured alongside a music they like.
As you may see, indie music followers are almost definitely to make impulse purchases within the app. These quirky, anti-establishment beliefs in motion.
Although it’s the hip-hop/rap style that appears to be essentially the most resonant within the app, with extra hip hop followers utilizing TikTok to search out new music.
Rap music can also be essentially the most utilized in model promotions that make the most of official music:
But, based on Adobe’s evaluation, rap is just not top-of-the-line genres for driving engagement, regardless of its reputation:
Which is an attention-grabbing weigh-up, in that extra customers are seemingly to purchase a product if a music they like is featured within the clip, but chances are you’ll nicely get extra response, and thus attain within the app, in case you concentrate on genres which might be much less standard general.
I imply, that is all relative, because it will depend on your audience, what music you utilize, whether or not you may afford to make use of licensed tracks in any respect, and so forth.
There are a selection of issues, however these are some extra knowledge factors to think about in your TikTok creation and advertising strategy which might affect your course of.
You’ll be able to take a look at Adobe’s full TikTok music research outcomes right here.
