Trying to up your TikTok advertising and marketing sport?
This can assist. CreatorIQ lately partnered with TikTok to conduct an evaluation of how manufacturers are utilizing the app, and that are seeing probably the most success with their TikTok strategy.
The complete report, which you’ll obtain right here (with electronic mail sign-up) consists of insights into key techniques and approaches when working with TikTok creators, and which particular manufacturers are driving probably the most engagement and curiosity.
Right here’s a fast evaluate of the important thing notes.
First off, CreatorIQ offers a collection of TikTok engagement suggestions, and knowledge that may assist to tell your TikTok advertising and marketing technique,
As per the above, CreatorIQ’s findings present that 55% of TikTok customers point out that they’re extra prone to belief manufacturers once they hear about them from creators, in comparison with different adverts of their feed.
So working with creators is vital, however not all creators are equal on this respect.
CreatorIQ says that manufacturers must be trying to set up long-term partnerships with aligned creators, in order that there’s consistency to that model message.
As per the report:
“A creator who posts a few model month after month and 12 months after 12 months is extra credible than one who posts concerning the model for a couple of days earlier than shifting on. Analysis exhibits {that a} shopper’s probability of shopping for a product will increase when a creator regularly shares their experiences with the product or model.”
So a longer-term settlement is a greater strategy, which places extra onus on manufacturers to do their homework in researching the creators that greatest align with their viewers.
CreatorIQ’s report additionally exhibits that engagement charges are a key consideration in maximizing model messaging.
When it comes to particular manufacturers/sectors, the report exhibits that magnificence and style are the preferred verticals within the app, based mostly on Earned Media Worth (EMV).
EMV is CreatorIQ’s personal measurement of social media content material worth, based mostly totally on publish engagement, which goals to quantify model profit.
The truth that magnificence and style manufacturers are atop the listing comes as little shock, given the cultural capital of the app. Certainly, within the U.Ok., TikTok is now the second largest on-line magnificence and wellness retailer, in line with latest stories.
So if you happen to’re within the magnificence and/or style sector, TikTok is a key consideration, and must be in your radar as you’re trying to construct out your vacation advertising and marketing plan.
Lastly, the report additionally features a itemizing of the highest 100 manufacturers within the app, based mostly on EMV.
If you wish to get an concept of how you need to strategy the platform, these manufacturers would possibly present some worthwhile pointers and notes, and it could possibly be value trying by these in your sector to see how they’re making use of TikTok clips.
It’s an fascinating report, with a spread of insights for TikTok entrepreneurs, that might assist to information your pondering and strategy.
You’ll be able to obtain the complete report right here.
