Report Seems at Finest-Performing LinkedIn Publish Sorts for 2025

LinkedIn has turn into a a lot larger focus for a lot of manufacturers over the previous yr, with the modifications at Twitter/X fracturing the skilled social media panorama.

Certainly, LinkedIn has reported will increase in engagement throughout the board, with video, specifically, getting extra consideration within the app.

And should you’re seeking to put extra emphasis on LinkedIn, then these new insights from Socialinsider may assist. The crew from Socialinsider performed an evaluation of 1,000,000 LinkedIn posts, collected from 9,000 LinkedIn firm pages, to get the most recent knowledge on common efficiency benchmarks, top-performing publish varieties, follower progress charges, and extra.

You may take a look at the complete report right here, however on this publish, we’ll check out the important thing notes.

First off, the info reveals that carousel posts generate essentially the most engagement, on common, within the app.

As you’ll be able to see on this chart, in line with Socialinsider’s evaluation, carousel posts and doc attachments generate essentially the most engagement, adopted by video posts.

Although that does battle with what LinkedIn itself has reported. LinkedIn lately shared that video content material generates 1.4x extra engagement than different codecs, and that’s primarily based on the entire efficiency knowledge, versus this extra restricted pattern. However that will additionally embody private pages. Socialinsider’s knowledge pool solely consists of firm pages, which could possibly be a related consideration right here.

The info additionally reinforces related findings from Metricool, which additionally discovered that video and carousel posts generate essentially the most engagement.

LinkedIn additionally discovered that carousel posts generate essentially the most likes:

Whereas polls drive essentially the most impressions:

So if you wish to maximize your LinkedIn efficiency, carousels, doc posts and movies must be in your agenda.

After all, that is additionally relative to what you publish, and the relevance of every replace to your viewers, it’s not so simple as posting all these updates and watching the likes roll in. However in alignment together with your broader content material technique, these are the codecs which might be most probably to resonate with the LinkedIn viewers, and assist you maximize your efforts.

Socialinsider additionally notes that smaller pages are seeing vital follower progress, whereas picture and hyperlink posts stay the commonest firm web page publish sort.

I’d think about that picture posts have turn into extra in style over the previous yr, after LinkedIn made a change to its hyperlink preview format, which now signifies that natural posts within the app get a a lot smaller preview picture, whereas promoted posts get the full-width picture.

The bigger picture stands out in-feed, and a few firm pages have reverted to posting a picture publish, with the hyperlink within the first remark. There’s no clear finest follow strategy on this, when it comes to relative efficiency, however I’d hazard a guess that that is why picture posts are on the rise.

There are extra insights in Socialinsider’s full report, which gives extra in-depth evaluation of every facet.

You may take a look at the complete report right here.