B2B advertisers take notice: Reddit has introduced a brand new partnership with G2, which can allow software program builders listed on G2 to increase their model presence to Reddit, which might play a big position in serving to to hyperlink into rising buyer behaviors.
G2 is likely one of the world’s largest software program marketplaces, with greater than 3 million verified evaluations within the app. Over 100 million software program consumers depend on G2 for correct insights into key enterprise instruments, making it a key supply for B2B consumers in search of efficient options.
This new partnership will allow eligible G2 companies to say a personalised Reddit Professional account to assist them construct a presence and interact on Reddit.
Which may very well be vastly essential, contemplating evolving purchaser journeys.
As defined by Reddit:
“AI is quickly altering how software program consumers uncover and analysis software program. In reality, G2 analysis exhibits that 70% of B2B software program consumers now use AI search instruments, and 1 in 4 begin their search in an AI chatbot.”
So extra software program consumers are actually counting on AI chatbots to assist them discover essentially the most related options for his or her enterprise wants.
And which two platforms are most constantly cited by AI platforms in software-related queries?
In the event you guessed Reddit and G2, you’d be proper, which signifies that having a presence on each can assist to extend your alternatives, and get you extra seen inside evolving buyer journeys.
Reddit says that it hosts over 24k software program and app-related communities. With this partnership, G2 listed manufacturers will be capable of achieve entry to Reddit’s evolving insights instruments to search out related conversations and communities to faucet into, to both find out about what persons are asking, or dive in and reply questions in-stream.
Permitted G2 companies could have their Reddit enterprise bio pre-filled utilizing information from their G2 profile, whereas they’ll additionally be capable of add screenshots of their G2 evaluations instantly into Reddit’s Advertisements Supervisor.
That may help with advert placement and promotions, making certain that you just’re reaching the fitting audiences, and establishing a simpler flywheel of related traction to your choices.
It may very well be a precious consideration.
Reddit says that it is providing eligible G2 companies Reddit Professional entry for a restricted time, so if this feels like your small business, or you realize someone in B2B software program, it is perhaps price checking it out ASAP.
You possibly can be taught extra about Reddit’s G2 partnership provide right here.
