Proper Column Placement Confusion – Jon Loomer Digital

 


That is tremendous complicated and Meta must replace it…

Proper Column is a Feed Placement

It appears this has been within the course of of adjusting for at the very least just a few months now, if not longer. When utilizing guide placements, Proper Column is listed with the Feeds. Up to now (possibly a yr or two in the past), it was included with Search Outcomes.

Facebook Right Column

It is smart to be included with the Feeds since Meta now recommends sq. for photographs and both sq. or 4:5 for movies as an alternative of the previous 1.91 to 1.

The Drawback

However Meta hasn’t up to date a few of their most vital assets. Even for those who take a look at that picture above, Meta recommends 1.91:1 for Proper Column, however reveals and instance that makes use of what seems to be 4:5.

Facebook Right Column

Whenever you add a brand new picture or video, you’re requested for sq., 9:16, and 1.91 to 1 variations. For that ultimate 1.91:1 group, it reads that it’s for Proper Column and Search Outcomes.

Meta Ad Creative Placement Groups

Even if you customise by placement, Proper Column is included with Search Outcomes and never the Feeds.

Meta Ads Placement Groups

What to Do?

Backside line: Don’t let this confuse you. Use both sq. or 4:5 artistic for Proper Column. The extra actual property, the higher.

However, yeah. Meta must replace their stuff!

Leave a Reply

Your email address will not be published. Required fields are marked *