Meta has added the flexibility to limit phrases from AI-generated textual content in Meta adverts…
Once you create a brand new advert, there’s a Branding part on the backside of Identification.
This lets you outline how your model is mirrored in AI-generated enhancements. Examples embrace brand, font, colours, textual content tone, and visible model.
And now there’s a brand new one, “Restricted Phrases.”
Restricted Phrases
Right here’s how Meta defines it:
Specify if there are specific phrases or phrases you don’t need to seem in AI generated textual content choices and we’ll exclude them in Benefit+ Artistic textual content technology.
Meta’s AI-generated textual content suggestions will be helpful for producing extra variations to assist discover the suitable viewers on your adverts (since within the period of Andromeda, focusing on is within the adverts now). However you want that textual content to retain your voice.
An instance of a phrase I’ve added is “fluff,” which is usually an indication of AI-generated textual content. One other candidate could be “unlock.” There are definitely others, however the primary factor is to exclude phrases and phrases you’ve seen utilized in Meta’s AI-generated textual content choices that you simply wouldn’t use your self.
AI-Generated Imperfections
Even with the textual content tone immediate, I’m discovering Meta’s AI-generated textual content isn’t pretty much as good because it might be. Even though Meta says it learns out of your prior adverts, it simply doesn’t sound like me. Whereas that might imply I must do a greater job of refining the textual content tone setting, controls like restricted phrases can solely assist.
Do you employ AI-generated textual content choices?
