It is a major purpose for advert rejections: Private attributes.
Right here’s what you have to know…
When This Issues
Your advert can’t “assert or indicate the non-public attributes of the viewer of an advert, corresponding to their race or age.”
Right here’s an inventory of prohibited private attributes…
- Race
- Ethnicity
- Coloration
- Nationwide origin
- Faith
- Age
- Intercourse
- Sexual orientation
- Gender id
- Household standing
- Incapacity
- Medical or genetic situation
- Bodily or psychological well being (together with medical circumstances)
- Susceptible monetary standing
- Voting standing
- Membership in a commerce union
- Legal file
- Title
Examples
Right here’s an instance that Meta provides associated to disabilities…
The issue isn’t mentioning or referring to any of those attributes in your advert. The issue is asserting or implying that the non-public attributes of the viewer of your advert. That’s the place it will get creepy (consider when an advert calls you by your identify), and nobody desires that.
Right here’s one other instance. You’ll be able to promote what you are promoting that helps individuals get out of debt, however you’ll be able to’t have copy that claims “We might help you lastly get out of debt.” It implies that the particular person viewing the advert is having monetary troubles.
As an alternative, your copy can cowl your providers and the way you’re capable of assist individuals, however you’ll be able to’t indicate that that the particular person viewing the advert is in bother.
That is additionally the place phrases like “you” and “your” might be problematic. These phrases can be utilized in your copy typically, however as soon as they’re utilized in relation to a private attribute, it turns into an issue.
