Christmas is now simply over 100 days away, so in the event you haven’t acquired your vacation advertising and marketing plans in place, now’s the time to get shifting.
Certainly, Pinterest says that planning for the vacation season is now effectively underway for a lot of buyers, and that manufacturers “want to maneuver past the last-minute push” to maximise their alternatives within the interval.
To assist with this, Pinterest has printed a brand new information to vacation planning, with three key suggestions that can assist you map out your Pin advertising and marketing technique for the season.
You possibly can take a look at Pinterest’s full suggestions right here, however on this submit, we’ll check out the important thing suggestions.
Begin early
First off, Pinterest advises that entrepreneurs ought to get began early with their vacation campaigns, so as to faucet into evolving search behaviors within the app.
Pinterest says that someone searches for a present within the app each six seconds between October and December, and in the event you’re not current in these moments, you possibly can be missed.
As per Pinterest:
“Nearly half of month-to-month customers on Pinterest are more likely to create festive wishlists they revisit later, setting the stage for considerate, thought of gifting. Self-gifting wishlists construct momentum from October and peak in November, adopted by a surge in “reward concepts for others” in December.”
Certainly, in Pinterest’s 2025 planning calendar, it included this chart which exhibits the rising curiosity in Christmas over the previous couple of months of the yr:
You possibly can see how momentum builds heading into the season, and Pinterest says that manufacturers ought to look to faucet into this by setting the stage as early as they’ll.
Personalization is essential
Pinterest additionally says that personalization is essential to maximizing your gross sales alternatives, with 55% of Pinners preferring customized product suggestions through the festive season.
“Standard searches like “reward baskets for him”, “inventive items” and “teen Christmas wishlist” all present that individuals are in search of inspiration tailor-made to their relationships and pursuits. When manufacturers reply with festive boards thoughtfully curated from their catalogue, hand‑picked Pins organised by recipient, curiosity and worth level, they ship concepts that really feel private and earn a spot on buyers’ wishlists.”
Design for saves
Pinterest additionally notes that Pin saves are an vital indicator of buy intent.
“55% of month-to-month Pinterest customers usually tend to buy an merchandise they’ve saved, exhibiting that early inspiration can result in festive gross sales. These buyers are considerate planners and beneficiant gifters, and spend extra through the festive season.”
Pinterest says that entrepreneurs ought to design for saves to faucet into this conduct.
How do you try this?
Together with a direct name to motion advising viewers to save lots of your Pins is a technique which you could faucet into this conduct, whereas you may also have a look at deal with key questions and pursuits by researching them through Pinterest Tendencies.
Pinterest additionally advises that manufacturers look to make the most of Pin adverts to maximise curiosity, whereas additionally looking for to construct their model presence within the lead-up to the foremost purchasing push.
Some key suggestions, which might make it easier to get extra out of your seasonal efforts.
You possibly can take a look at Pinterest’s 2025 vacation advertising and marketing hub right here.
