Halloween is coming, which suggests it’s time to begin locking within the particulars of your spooky season promotions, and which themes and characters you’re going to make use of in your events, promotions, costumes, and so forth.
Pinterest’s newest “Halloween Tendencies Report” will assist. The platform has shared its newest insights into key Halloween search developments, which factors to what individuals are most fascinated by, and the place curiosity can be this season.
As per Pinterest:
“2024 Halloween Pattern Report exhibits that customers are leaning into popular culture with searches for “it lady Halloween costumes” up 170% since final 12 months, celebrating rising new pop stars and icons with signature model. Individuals are additionally trying to find sports-inspired appears to be like with “sports activities costume concepts” growing 265% on Pinterest. Classic Halloween is a well-liked theme in each costumes and decor with developments like “classic Halloween” rising 50% and “90s Halloween decorations” up 140%.”
So a number of issues there, however fascinating to notice that there’s not a right away stand out, like Barbie was final 12 months. I’d have assumed that Joker and Harley Quinn costumes could be on the rise, however then once more, that newest Joker film hasn’t been met with nice evaluations.
Perhaps Beetlejuice?
When it comes to specifics, Pinterest says that “Gothic Glam” has been a key, rising development, with “gentle vampire make-up” (searches up 475% year-over-year), “Gothic man make-up” (+290%) and “clown make-up appears to be like” (+1870%) seeing extra curiosity.
Dressing up as popular culture “It women” can also be getting consideration, with costumes themed round Charlie XCX (+2345%), Kesha (+510%) and Ariana Grande (460%) gathering curiosity.
I imply, dressing up as a extremely fairly individual appears sort of like dishonest, however I suppose if that’s the development…
Cheetah print make-up (+570%) and Leopard print make-up (+670%) are additionally well-liked, whereas characters from “Imply Ladies”, “Love Island” and “Home of the Dragon” are additionally trending.
“Dallas Cowboys cheerleaders costumes” (+550%) are one other fairly development, based mostly on Pinner curiosity, whereas Joker and Harley Quinn are near the highest in couple costumes itemizing.
However they’re nowhere near the highest {couples} costume development of the season: “Shark Boy and Lava Lady costumes couple” (+4245%).
When it comes to meals developments, “ghost pizza” (+850%), “Halloween popcorn bar” (+110%) and “Pumpkin s’mores cookies” (+390%) prepared the ground, whereas the important thing rising themes of the 12 months are “Hippie Halloween décor” (+190%), “disco Halloween décor” (+175%) and “90s Halloween decorations” (+140%).
Some issues in your Halloween strategy, which may assist to get your spooky season push heading in the right direction.
You may try Pinterest’s full Halloween developments report right here.
