Pinterest has introduced a brand new marketing campaign in honor of Black Historical past Month, which pays tribute to the influence of Black vogue creators.
Referred to as “Tailor-made”, the brand new marketing campaign goals to focus on how Black creators have modified the broader vogue business.
The marketing campaign additionally seems to underline how Pinterest has performed an element in empowering creatives.
As defined by Pinterest:
“Since its inception, Pinterest has served as a main vacation spot for tailoring your style and curating inspiration from creatives around the globe. This February, Pinterest goals to showcase how Black vogue varieties legacies, inviting everybody to embark on their very own model journey on the platform.”
As a part of the marketing campaign, vogue editor and stylist Ronald Burton III shares his ideas on key vogue tendencies and shifts, “illustrating how Black model is each generational and transformative.”
Along with the video overview, Pinterest may also showcase Black creators and figures within the app all through the month, highlighting varied methods through which they add their private aptitude to their outfits.
The marketing campaign may also get high billing on the Pinterest Store profile, the place Pinterest may also deal with influential Black-owned manufacturers for folks to find within the app.
It’s a great way for Pinterest to honor the historical past of Black creators, and showcase the function that they’ve performed in broader vogue tendencies, whereas additionally highlighting up-coming manufacturers and designers within the app.
And with Pinterest taking part in a key function in product discovery for a lot of customers, it may introduce much more folks to those creators.
Pinterest will spotlight Black creators all through the month.