Pinterest has printed its first-ever development report that appears at how male customers are participating within the app, and the matters which can be resonating with males among the many varied Pin choices.
Which is an viewers that’s on the rise.
As per Pinterest:
“For the primary time, Pinterest is unveiling a report that dives deep into how males – particularly Gen Z males, who’re becoming a member of the platform in file numbers – are utilizing Pinterest. Male customers now symbolize greater than one-third of our world viewers. Our knowledge paints an image of a nuanced group of male customers on Pinterest that largely rejects the toxicity you may discover elsewhere on-line – and engages with content material in constructive, genuine ways in which may shock you.”
The report, which relies on Pinterest insights, highlights a number of the key matters which can be resonating with male Pinners, together with style and health traits, tech merchandise, residence décor, and extra.
Every development features a transient abstract, and a breakdown of the important thing matters of focus amongst Pinterest customers.
And there are some attention-grabbing development notes, which level to sorts of males which can be coming to Pinterest, and the expanded alternatives to pitch your merchandise to this viewers.
I imply, style and magnificence is just about par for the course for Pinterest, however it’s attention-grabbing to notice the particular traits which can be resonating with males within the app, and to contemplate how that pertains to your personal Pinterest advertising method.
As a result of as Pinterest notes, extra males are actually utilizing the app. Feminine customers nonetheless dominate the platform’s viewers, as has all the time been the case. However a 3rd of all Pinners equates to round 190 million month-to-month energetic male customers within the app.
That’s a giant viewers, who’re coming to the platform with excessive buying intent.
As such, paying attention to these newest traits, and understanding how males are participating with Pins, might play an vital position in increasing your Pinterest advertising method, and reaching a complete new viewers of buy-ready customers.
You possibly can try Pinterest’s full males’s development report right here.
