Pinterest has shared some new perception into rising search developments, which may assist to information Pin advertising and marketing approaches heading into summer season within the southern hemisphere.
Pinterest has already supplied a spread of insights into rising developments and subjects of curiosity on your planning, however this new information seems to be extra particularly at summer-themed exercise, and what persons are looking for as we head into the hotter months.
Pinterest has highlighted 4 areas of curiosity:
First off, now we have meals developments, and as you may see, cocktails and picnic developments are selecting up within the app.
Subsequent, Pinterest highlights trend and wonder searches, with “vacation make-up seems to be” getting consideration:
Then there’s residence residing developments, the place persons are looking for outside engagement choices:
And eventually, Pinterest presents rising journey developments, together with the Australian Open:
As famous, Pinterest has already highlighted a spread of comparable developments in its bigger Summer season developments report, however this up to date itemizing may provide you with extra steering on your technique, based mostly on the most recent rising shifts.
I imply, most of those are pretty apparent, based mostly on generic summer season developments, however there could also be related notes of curiosity on your planning, which may assist to reshape or realign your artistic property.
And it may very well be value contemplating. As per Pinterest:
“By matching your marketing campaign to the present season, you may drive higher outcomes. Living proof: Pinterest campaigns with summer-specific themes outperformed different kinds of campaigns in summer season 2024.”
So there’s clear profit to higher aligning your promotions with the most recent developments, which may make these insights extra invaluable, and actionable in your advertising and marketing method.
Both manner, some further meals for thought on your Pin advertising and marketing efforts.
