Threads Feed placement is right here…
Meta not too long ago introduced the rollout of a new placement to monetize Threads. Should you’re fortunate, you have already got it.
Let’s have a look…
The place to Discover It
When creating a brand new advert set, you might even see a message beneath Placements that reads, “Introducing adverts in Threads.”
Once you change to handbook placements, you’ll see an choice for the Threads platform (along with Fb, Instagram, Messenger, and Viewers Community).
Threads Feed will be discovered inside the Feeds placements. Meta at present recommends horizontal or sq. photos.
When creating your advert, it’s best to see a brand new id choice (on the prime) for Threads Profile. The choices will likely be related to your chosen Instagram account.
Customization by Placement Drawback
One drawback I’ve discovered is you can’t at present customise inventive by Threads placement. It’s not at present listed inside the Feeds placements when selecting placements to customise.
This does look like evolving, nevertheless. Initially, when trying on the Superior Preview, there wasn’t a preview for Threads. As a substitute, I noticed this message:
Artistic customizations by placement should not appropriate with Threads feed.
I do see the preview now, so issues are altering in actual time.
In all probability, customizations by placement for Threads is coming.
Meta’s Plans
After all, it’s best to anticipate only a few impressions, if any, from this placement for now. On the latest Q1 earnings name, Meta reiterated:
We don’t anticipate Threads to be a significant driver of total impression or income progress in 2025.
I’m not at present seeing impressions for this placement in my Adverts Supervisor, and I’m additionally not seeing adverts as a person.
How about you?
