Must you use the identical pixel on a number of web sites? This query got here up in my non-public neighborhood, so let’s tackle it.
The brief reply is “it relies upon.” Generally, sure. Different occasions, no. Let’s take into account some situations.
One Pixel Per Enterprise (Normally)
In case you have a number of shoppers, every consumer ought to have their very own pixel. Don’t use your company pixel. Your shoppers will want that pixel as soon as they discover a new company. And sure, that day will ultimately come.
Generally, meaning one pixel per consumer. However, what if a single enterprise has a number of domains and subdomains?
If the web sites are all for a similar model, similar class of enterprise, and similar pool of shoppers, use the identical pixel. A enterprise might technically have a number of web sites which can be all instantly linked to at least one one other, and prospects go between them.
This consists of utilizing third celebration platforms for e-commerce. For instance, somebody views the product web page in your area they usually click on to provoke the cost course of, which occurs on a third-party area. For those who can add your pixel to the acquisition course of, it needs to be the identical one which’s used in your predominant web site. Consolidate that knowledge reasonably than splitting it up.
One other instance is my very own enterprise. I’ve each jonloomer.com and powerhittersclub.com, which is my membership web site. Each web sites are for a similar enterprise and sort of content material. Prospects will stream between them. I exploit the identical pixel.
However, I additionally personal some utterly unrelated web sites. These web sites get completely different pixels.
Company State of affairs
There’s a situation for giant companies the place you would possibly take into account two pixels. They’ve many web sites which can be associated, however they might be run by completely different departments and even franchises.
You possibly can make the argument of getting one pixel for the company entity (which covers each associated web site) and one for every individually run web site or franchise. This might particularly be mandatory if each the company and particular person entities run advertisements.
There’s additionally the matter of company purple tape. Company might not wish to share their pixel or knowledge with the franchises, so the separate pixel could also be required out of necessity.
For many circumstances, although, it is best to use one pixel for all associated web sites beneath a single enterprise.
