For those who promote to individuals in a number of nations, there’s a very good argument for protecting them separate. You might want to do that anyway you probably have separate web sites by nation otherwise you talk in a different way together with your viewers relying on the place they reside.
However there are different potential advantages of breaking them up.
Advantages and Quantity
Individuals within the US aren’t the identical as individuals within the UK, so it’s attainable that optimization might be extra exact in case you enable the algorithm to concentrate on one group, moderately than lumping all of them collectively.
The query of whether or not splitting them up is a sound strategy comes right down to quantity. Let’s say that you simply usually spend $200 per day focusing on 4 nations. You get sufficient conversions to exit studying and correctly optimize.
For those who break up up nations by advert set, might you continue to get that quantity at $50 per nation? Or in case you spend extra on some nations than others, would you get the quantity from the decrease spend areas? If not, your outcomes could also be worse than protecting them collectively.
All the time Price a Check!
In both case, it’s all principle and it’s price testing. None of these items is written in stone and you must determine what works greatest for you.
However, I’d take into account this in case you’re assured you may proceed to get 10 or extra conversions per day from every advert set.
