The Current Buyer Price range Cap is a characteristic that means that you can cap the proportion of your finances spent on current prospects when operating Benefit+ Buying Campaigns.
You outline current prospects utilizing viewers segments. Sadly, this feature goes away…
What Occurred?
If you happen to nonetheless have this feature, you gained’t have it for lengthy. I found a brand new Assist Heart article that claims the next:
Current buyer finances cap, which allowed Benefit+ purchasing marketing campaign advertisers to decide on whether or not or to not spend on current prospects, is not obtainable. You’ll be able to nonetheless do the identical factor manually.
So… What do you have to do if this can be a characteristic you used?
Easy methods to Replicate It
If you wish to replicate this, you gained’t be capable of use an Benefit+ Buying Marketing campaign. Meta recommends two choices:
1. Create a guide gross sales marketing campaign with an advert set that excludes the customized audiences that symbolize your current prospects. This might be the equal of a prospecting Benefit+ Buying Marketing campaign with an current buyer finances cap of 0%.
or
2. Create a guide gross sales marketing campaign with two separate advert units, every utilizing authentic audiences. One advert set solely targets your current prospects. The opposite advert set targets broadly whereas excluding your prospects.
If you happen to use Benefit Marketing campaign Price range, Meta will distribute finances between these advert units optimally. To duplicate the cap on this case, you’d set a advert set spending restrict.
Does this affect you?
