With regulators in varied areas seeking to implement age limits on social media entry with a purpose to decrease hurt amongst younger customers, and Snapchat particularly underneath investigation over the way it facilitates criminal activity, the corporate has at this time highlighted two research which it claims present that Snap is definitely a constructive platform for teen engagement.
The primary research comes from The College of Amsterdam, which discovered that amongst adolescent customers of enormous social media platforms, Snapchat is the one platform that positively impacts well-being.
Advert per the report:
“We discovered a constant damaging influence on time spent on TikTok, Instagram and YouTube throughout all three psychological well being dimensions. Conversely, spending time on Snapchat positively affected friendship closeness and well-being however had no vital influence on shallowness.”
Which Snap would clearly love to listen to, contemplating that it has been promoting itself as a extra constructive different to common social media interplay and engagement.
Apparently, the report additionally discovered that WhatsApp has a extra constructive influence than different messaging apps.
It is price noting that the report’s scope is comparatively restricted, based mostly on suggestions from 479 research individuals. However there are some fascinating notes right here, which may present a counterpoint to the continued issues about social media’s influence on teen well being.
“Our findings underscore the complicated and multifaceted influence of social media on adolescent psychological well being. Whereas damaging results are prevalent, particularly on platforms like TikTok, YouTube, and Instagram, not all social media use appears dangerous. This research highlights the pressing want for extra nuanced analysis and focused interventions that take into account particular platforms and the person experiences of adolescents.”
Snap has additionally highlighted a second report, carried out by three Australian psychological well being organizations, which discovered that Snapchat use was not related to the widespread psychological well being issues associated to social apps.
That is a robust endorsement of the app, with its concentrate on connecting associates resulting in a extra constructive consumer expertise, versus different platforms which put extra emphasis on public posting.
Perhaps that is one more reason why Meta’s been eager to lean into non-public messaging, whereas filling your most important feed with AI really helpful posts, as a result of it then drives customers in the direction of much less dangerous interactions.
Both approach, these are clearly constructive indicators for Snap’s efforts. And extra constructive consumer experiences result in improved advert and advertising and marketing alternatives.
You may learn extra about these research right here.
